5 Latin Music Stars Poised To Become Your Favorite Artists of 2018

By | 07 August, 2018

After “Despacito” grabbed everyone’s attention in 2017, it’s unsurprising that the thirst for more Latin pop sounds is huge all over the globe. We take a look at five emerging artists whose stars will shine brightly in 2018.

Natti Natasha

Helped by featuring Ozuna on her new single “Criminal”, the Dominican singer is ready to break out of reggaeton support (she hit Billboard’s Latin Airplay top 10 in 2012 courtesy of featuring in Don Omar’s “Dutty Love”) and set her own stardom alight. “Criminal” has the sexiness you need to catch the eye of new fans but without the self-satisfaction of some veteran stars, its catchiness seeing Natti become a YouTube sensation with almost a billion hits. Thanks to Pina Records coming along and signing the singer, she’s a star in the making.


Having enjoyed a breakout year in 2017, the Colombian-born Maluma is still riding the crest of a wave after seeing his singles “Sin Contrato” and “Chantaje” hold the first and second spots on Billboard’s Latin Airplay chart simultaneously last year. He’s also notable for bumping Puerto Rican singer Luis Fonsi’s “Despacito” off Billboard’s Latin Rhythm Airplay chart last summer with his catchy single “Felices los 4.” Maluma will hope 2017 wasn’t a career peak and that he can capitalize on that steamy pairing he enjoyed with Shakira on “Chantaje” which reigned supreme at the top of the Hot Latin Songs list for 11 straight weeks.

Fuerza de Tijuana

Hailing from Tijuana, Fuerza de Tijuana has paired the classic rock n roll sounds of guitars and drums with traditional roots in the form of an accordion to capture a niche that feels true to the quartet’s Mexican origins with a contemporary edge and international flavour. Indeed, they’ve been around for a while (the band’s “best of” recently made Billboard’s Heatseeker top 10) but they’ve now been signed to the Talento Uno label by Gustavo Lopez with expectations that they’ll broaden their appeal further with radio-friendly, catchy tunes.

“9484175452_d7821e98e1_b” (Public Domain) by A7X Italia Gallery

La Vida Boheme

La Vida Boheme, the Venezuelan rockers evoke memories of British 80s punk, disco and electronica. Indeed, their political musing, inspired in part by the economic tensions of their homeland and the disparity between rich and poor, remind of a certain mythological British hero. It’s not the first time Robin Hood has been referenced in music, both subtly and more explicitly. In Electric Light Orchestra’s 1974 album Eldorado, the song Poor Boy referenced a character dreaming of joining the merry men, while Legend by Clannad was the well-known record used for ITV’s Robin of Sherwood. There have been lots of films made about the character, Prince of Thieves with Kevin Costner being the most famous, and countless video games too. Indeed, the latest Robin of Sherwood slot game gives players 243 ways to bag riches.

Manuel Turizo

The boy with the head-turning baritone voice, Manual Turizo from Colombia, sprang to stardom recently thanks to his single “Una Lady Como Tu” being streamed on Spotify over 200 million times. There’s an appealing romance about his catchy reggae-merengue fusion that seems to satisfy fans of all generations. He’s currently heard on Piso 21’s single “Dejala que vuelva” and, thanks to signing for Sony Music and working with the same team that looks after Nicky Jam, Turizo’s star can only shine more brightly in 2018.

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