How Is Latin Pop Music Changing the Industry?| 26 June, 2019
One of the latest tendencies in the music industry is the growing impact of Latin music, which turned from a distinct genre to an all-encompassing style that fuses with other music directions, primarily pop music in America. Nowadays, it is not surprising to hear Latin rhythms in hip-hop, pop, or jazz, whereas Latin artists popularity has sky-rocketed. Latin music became so popular thanks to its fluid character that allows it to integrate with other music styles, unique rhythm and energy, and danceability, whereas its influence in the industry created an entirely new platform for collaborations of genres that impacted the pop-culture in general.
Diversity as the Key of Latin Music
First of all, Latin music is one of the most diversified music directions. Primarily, it is caused by the diverse cultural background of this region, which stretches from Mexico to South America, including the Caribbean islands. Indeed, there are many music styles, including Samba, Salsa, Reggaeton or Tango, and you can discover more about any of them if you buy essay online from our experts at EssayShark. While unique on their own, still, all these diverse genres changing the industry together, so now Latin pop music is a part of popular culture in America.
Add Some Personal Flavor
One particular feature of Latin pop music is that every artist adds some personal flavor and style to the performance. Because of that, it is hard to find two similar performances of the same song. Latin people are very passionate and energetic, and they do not hesitate to transcend their uniqueness in music. At the same time, Latin music is closely intervened with culture and traditions, so there are many beautiful compositions of an ethnic character. Of course, another aspect that makes this music unique and personal is its close connection with Latin dances, which are so popular far beyond Latin America.
Danceability of Latin Pop Music
This draws us to the next pillar of success – danceability. Of course, all music is different, but one feature that unites so many genres is dancing. In this field, Latin pop seems to be in the game of its own since it is very danceable, and it developed inseparably from those distinct dancing styles of the region. At the same time, it gives this music a huge boost of popularity as it is designed for a global ear and regardless of your knowledge of lyrics, your body and feet will still enjoy and dance to the rhythm. It is a modern advantage of Spanish pop-music, which evolved from romantic ballads filled with heart-wrenching lyrics to danceable tracks, which work regardless of language and area. Reggaeton, the genre that develops the most today, has a bunch of tracks that will not allow you to stand still on the dance floor.
Latin music in America: distinct collaboration
Furthermore, another distinct aspect is that Latin pop music is open for collaborations. It extends to both collaborations between Latin artists, and between Latin and mainstream styles. The latter factor became decisive for Latin music success in America. We can easily list several major songs that got even broader popularity thanks to collaborations, like “Despacito” and Justin Bieber, “Mi Gente” and Beyonce or “A Modelo” and Cardi B. It illustrates that the top-stars of the industry are willing to cooperate with Spanish pop music, both because it expands the audience and because it is easy to do when music is so engaging. Currently, not only pop-stars but entire brands and media companies looking to music as a possible bridge with the Latin audience, which creates a genuine bilingual and bicultural industry. Meanwhile, it also dramatically expands the impact of this music throughout the world. Thus, collaborative Latin pop music ideally fits the tastes of Latin and mainstream audiences.
Phenomenal Popularity: Why is Despacito so popular?
The question that so many people make is why some particular Latin music, like famous “Despacito,” is so popular nowadays? The answer is that “Despacito” illustrates all these advantages and key aspects of success in a nutshell. This track combines the Latin American temperament with melody and rhythm, makes people dance, but at the same time does not lose the notes of a traditional romantic ballad. Also, the simplicity of dancing movements and a rhythm contributed to its popularity. The already mentioned video clip, which was filmed in Puerto Rico, had a broad extra in the background, which repeated simple dance movements by Luis Fonsi and Daddy Yankee. When words and movements can be repeated after the artist, this only adds to the popularity and makes the song easily accessible to a broad audience. And indeed, “Despacito” popularity is, in fact, unquestionable. Not only it is among the most viewed video clips on YouTube, but it also became a part of popular culture, so the chance that you will hear this song playing on the party, on the beach, or in the cafe is quite high. A striking example of the song’s popularity is the fact that this is the first popular Spanish song in 20 years that became #1 in the US charts. Moreover, the song held the leading position in the charts for several months.
As is seen, popular Spanish music turned into the mainstream of today, but this status is well-deserved and justified by the unique impact that this music makes in the industry. It is genuinely global and engaging in nature; it is danceable and rhythmic; it is collaborative and willing to experiment in different styles. Hence, this music has no borders, which allows it to re-shape the industry and greatly influence popular culture.
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