A Simple Way to Share Your Art With the World

By | 17 August, 2018

When artists have become successful in Latin America, it’s often because they got the word out through some highly ingenious ways. While Nuyorican Art, which voiced the Puerto Rican experience in the United States, was based on highlighting the similarities and differences between the culture of two islands, Latin American artists like Diego Rivera created a culture shock with murals that stirred heated arguments about his art.

While these clever ways of getting the word out about their artistic activities are inspiring, it’s hard to replicate, especially if your art is just quiet and beautiful. What if, for example, you happen to paint beautiful garden flowers and have such realistic flowers that a viewer almost feels as if they are looking through a window into a real bed of flowers? Your art is aesthetic and technically proficient, but it’s realistic, not symbolic. Since you’re merely reflecting the beauty of the ordinary world it’s not liable to stir up lively discussions.

Fortunately, your situation may not be as hopeless as you might think. Use the principles of online marketing to get more exposure for your art.

Online Marketing

You can promote your art by creating a website, a blog, and social media.

1. Build a website

Building your own website using an online portfolio maker will show visitors your best paintings. Your website will exhibit your work in a similar way to having your own personal physical gallery.

Your website can be a digital space to reflect the quality of your art. With a bespoke theme, you’ll be able to use it to showcase your best work.

2. Create a blog

The purpose of your blog is not to show your paintings. Your website can do that for you, and all you have to do is add a few links from your blog to your website.

Instead, the purpose of your blog is to share how you go about making art. Besides sharing techniques, you can also talk about your development as an artist and the current challenges of your latest art project.

In short, instead of focusing on your art, the focus of the blog will be a reflection of your life as an artist. You will give fellow artists and art lovers a glimpse into your world of inspired ideas and creative living.

3. Join popular social media sites

When you create social media pages, say, on places like Twitter, Facebook, Google +, Pinterest, Instagram, and LinkedIn, your focus should not be to sell your art but to direct people to visit your blog to learn more about what you do and how you go about doing it.

Don’t sell, but focus on making friends. This indirect approach will work much better than coming across too strong with self-serving pitches.

Online Marketing vs. Other Marketing Methods 

As an artist, you are faced with the same problem that a business person faces: how to tell people about what you have to offer so that they can buy from you. So, it might make sense to promote your art business the way that you would promote any other business.  After all, a business has many options, like radio, television, and print advertising. Unfortunately, many of these advertising mediums will not work for an artist. While there is nothing to stop you from using television or radio or magazines to advertise your art, chances are that you will have a poor return on your investment. These advertising mediums work better for consumer goods rather than works of aesthetic value.

What about the use of exhibitions? While most artists strive to promote their work by arranging to exhibit at galleries and coffee shops, hoping this will create a demand for their work, this is a rather unpredictable way to become well-known. For one thing, it is often difficult to find enough places to display your art to win over a large audience. For another, it’s not easy to create images that go viral and create a tidal wave of interest in your work.

In conclusion, you can attract attention to art in a unique way, which usually means stirring up some kind of conversation, or you could do it the old-fashioned way, which is to exhibit as much as possible via galleries or other public venues that display art. However, you might be surprised to discover that there are many ways to attract attention to your art online, too, by creating a website, a blog, and a social media strategy. This will be more than enough to share your art with the world.

Follow Sounds and Colours: Facebook / Twitter / Instagram / Mixcloud / Soundcloud / Bandcamp

Subscribe to the Sounds and Colours Newsletter for regular updates, news and competitions bringing the best of Latin American culture direct to your Inbox.