Social media traffic

Businesses: How Social Media in Latin America Can Generate Traffic

By 12 April, 2021

Social media platforms have definitely become huge over the last few decades. There are many social media platforms that are well-known amongst the Latin American community such as Instagram, Twitter, and Tiktok, which are all huge platforms with global reach. They offer many benefits, such as targeted marketing and the ability to drive traffic to a site or online store. There are many small businesses in Latin America who are using social media as a marketing platform and because most social media platforms are becoming popular now, especially after the pandemic, it can generate traffic and increase profits.

If you’re used to traditional forms of marketing, you may be unfamiliar with how to use social media to your advantage, or how to use the many growth services, like TokUpgrade here, for Twitter. If you are new to social media or need help doing this, here are a few ways in which you can get more traffic from social media

Have a social media marketing strategy

You have to have a marketing strategy in order to benefit from social media. A marketing strategy should include the audience, budget, content schedule, niche, target market, and other tools necessary to use social media as a marketing technique to generate traffic. You can create one by using the analytics provided to you by your profile to see what time zone your followers live in, the gender differences, and etc. This can drive traffic straight to your business. It’s also important to know which platform has the most users in Latin America it is said that over 40% of those who use social media are fond of Facebook and Instagram. TikTok is yet to become popular in Latin America, and this means that small businesses can get a shoe-in early before the market is saturated.

Use hashtags with posts

Hashtags are known as the most popular features on Facebook, Instagram, Twitter and even Youtube. Hashtags are extremely important for your business and you have to use hashtags with your posts, as this is how you show your content to a specific audience. The benefits of using hashtags are a wider, niche-specific reach that causes an influx of traffic to come to your business profile, as well as being great for getting new follower for TikTok for example, if that is the platform you are using. You should try to have a branded hashtag, which is a hashtag specific for you and your businesses that followers can use which further drives traffic to your busines. It’s hands down the most important thing to do for your business in order to boost your reach.

Post content related to your business

As much as you want to advertise your products to the public, hard selling doesn’t work on Instagram. You need to create a bond with your audience before asking them to buy your products. Instead of advertising your products, you could share other content from your business like facts about your products or content related to your products. Good content on Instagram is content that is considered as authentic and meaningful and relatable to the audience. This can drive traffic to your business as you won’t just constantly be selling to your audience.

Use influencers

In order to get started with using social media as a marketing tool, you might want to use influencers to boost your profile. Influencers are accounts that have a large following and a buying power over most of their followers. One post from them, creates tons of traction to your account. They benefit your business as it brings customers straight to your door. It’s important to note however that you should choose the right influencer that will work for your company. That means, they’ll have to align with your brand and have enough reach to incfluence the public.

Social media has been proven to generate traffic in Latin America for small and large businesses. There have been many businesses who have reported an increase in sales and global reach as a result of using social media as a marketing tool. It is in the best interest for you and your business, to equip yourself with all the knowledge that surrounds social media marketing. It doesn’t matter if you’re new and have no experience using social media. As long as you have a good social media marketing strategy, you use hashtags and influencers, then you should be good to go.

Follow Sounds and Colours: Facebook / Twitter / Instagram / Mixcloud / Soundcloud / Bandcamp

Subscribe to the Sounds and Colours Newsletter for regular updates, news and competitions bringing the best of Latin American culture direct to your Inbox.