Effective Strategies for TikTok Follower Growth – Considering Latin America Audience

By 04 June, 2024

We are guessing that you were compelled to click on the URL by the blog’s title. This means that you are on the hunt for organic, targeted growth for TikTok. But before we tell you how to implement a TikTok growth strategy, let us enlighten you with a few TikTok-related data.

According to Statista, the United States has broken records when discussing the country with the most TikTok users. There are 150 million users engaging and making creative content on the platform. Followed by Indonesia with 126 million, and Brazil with 99 million users. This region has a large Latin American audience, and with the right strategy, dedicated followers can be quickly found. This area of the world is one of the largest markets globally. Therefore, it is an ideal environment for developing social networks and business products.

Pew Research has also shared its data. It is revealed that 49% of Hispanic adults are particularly likely to use TikTok

Would you like to look at the TikTok demographics chart? We can sense that you are saying yes. Excellent!

ExplodingTopics has done the honors of compiling the demographic data, which is rather interesting as it tells which age group is increasing the revenue and popularity of the video-sharing platform.

Lastly, Pew Research Center reports that younger adults are mostly on TikTok. 56% of users between the ages of 18 and 34 say they use the platform, but only 52% have actually posted a video to their account.

In general, there is no doubt that the audience of tiktok in Latin America is the most active, growing more than in other countries. Such indicators are impressive and have a static basis; for example, Statista made a detailed analysis and confirmed these words.

Now let’s start the blog that will discuss TikTok’s algorithm, what is TikTok marketing, how to create a TikTok business account, steps for building effective strategies for TikTok, and how to create engaging TikTok Videos.

What is TikTok Marketing? Understanding The Basics

In TikTok marketing, brands and influencers use the channel to promote their products, brands, and services through strategic TikTok videos.

How to Create a TikTok Business Account

Read this part carefully; we will teach you how to create a TikTok business account.

If you already have a personal TikTok account, then that too can be switched to a business account in the following steps:

Open The Application

The first step is straightforward: it asks you to open the video-sharing application and log into your profile.

Access Settings

Click on your profile picture in the bottom right corner to access your profile page. On tapping, you will witness three horizontal lines in the top corner on the right-hand side, which will open the settings and menu that holds the privacy option.

Switch To Business Account

Only in the settings bar is the option “Account,” where you will look for the choice of “Switching to Business Account.” 

Selection Of Category

Just like Instagram asks you to pick a category that will best suit your content, TikTok also asks you to select the category that fits well with the niche of your posting. Therefore, hit the options, and you are good to go. 

Effective TikTok Growth Strategy

The following ways can stand out as part of effective Tiktok growth strategies:

Content Should Be Relevant

Keep in mind what type of content grabs the attention of your target audience, and make relevant content. Collect information through TikTok analytics that will tell you about the demographics and their interest. 

Trending Hashtags

Do thorough research on relevant and trending hashtags used in your content category and widely merge them into the captions you will write under the videos. However, be careful while using them, as it is advised to aim for 3-5 hashtags only so your content avoids falling into the spam pool. 

Trending Sounds

The same formula is applied to the trending sounds part too. The trending sounds and musical backgrounds hypnotize the viewers. The more you add the trending elements to your video, the brighter the scope of your video to get discovered on the platform as a Tiktok growth strategy.

Polish Your Storytelling Skills

The approach keeps the viewers curious and eager to see more till the last second. For that, we have a few tips for you:

Trigger Emotions

Nobody minds laughing over a joke or avoids getting inspired. People want to learn more. Hence, you can use this as a TikTok growth strategy to attract more TikTok users. That emotional attachment raises a sense of desire to follow you. 


If you are shooting in the daytime, that is best, as you are using natural light that enhances the quality of the video. But if it has to be done at night or indoors, then you must purchase a good ring light for constant light that is bright enough to share what you are trying to show to your audience, which in turn invites a broader audience. 


Clear audio is a must for TikTok growth strategy. People will scroll past your video if they find trouble hearing them. The next time you go shopping physically or online, look for a good microphone that you can attach to yourself and speak without worrying about your audio quality. 


The last part of making TikTok videos is editing. Editing plays an essential role in attracting the TikTok audience, as you have to explain what is happening in the video when necessary. Simple tools like text, overlays, transitions, and basic effects elevate the video’s message. 


We have shared the prominent and effective TikTok growth strategy that you can use to create your TikTok videos. You need to know how to create a content strategy that connects best with your TikTok users. However, if you feel stuck, seek assistance from a reliable marketing agency.

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