How to Effectively Promote Your Work Across Latin America

By 25 November, 2020

In this article, we will hope to explain to you how you can gain fame and fortune by advertising and promoting your musical work through Latin America. Latin America is a huge market to tap into, and as the culture of Latin America is so strongly associated with music, if you fit the proverbial bill, you can find huge audiences interested and following your music. Latin America consists of the entire continent of South America, as well as Mexico, Central America, and the Caribbean islands [who speak Romance languages]. When building a name as a musician, musicians tend to try to build their markets in European countries or North America. 

Savvy musicians, however, will look elsewhere [seeing that European and North American musicians have a very hard time finding a fanbase]. If you are one of these savvy musicians and hope to find a base in Latin America, this page will tell you how you can.

Distribution Services

The first thing you will want to sort out when you are trying to promote your work throughout Latin America is the distribution service that carries your music. Distribution service is a platform on which your music is hosted and which will advertise your music to the demographic you have chosen. It can be difficult understanding music distribution, understandably, but you should now be a little clearer as to what it is. You will want to find a platform that is very popular in Latin America, and that caters entirely to a Latin American fanbase. There are many of these platforms that exist. You may also want to tap into services that cater to all Romance language countries – that could build you a fanbase in Romania, Italy, Spain, and France [as well as the others], too.

Streaming Platforms

In addition to distribution services, you will want to monopolize your demographic on streaming platforms; in the west, we tend to use YouTube as our primary streaming platform, however, in Latin American countries, it is not uncommon for them to use their own streaming services [in addition to YouTube]. Tapping into these streaming platforms and finding out which platforms are most commonly used is a fantastic way for you to build up your digital presence and to tap into your Latin American demographic. Streaming platforms allow you to host your music videos for free, and you can even get paid for streaming on them.

Social Media

Social media is a very popular way for musicians to build themselves fanbases online and assert their presence. There are two main ways in which musicians do this, through influencers and by creating their own homepages that serve to directly advertise and market themselves. We will now hope to discuss both of these methods in detail so that you can understand how they work and how you can use these methods to create a platform for yourself in Latin American countries.


Influencers are social media users who have gained celebrity and status among their platforms. These users will often have many thousands of viewers and users and will have their own cult-like following. Influencers are able to monopolize on this following and can advertise your music to their followers, who in turn are likely to check it out. Being that music is so popular in Latin America, providing your music is good, you should have no problem doing this. There is a whole world of Latin American influencers waiting for you to discover them. You will have to pay them, however, but it is not often much, and the reward is worth the cost.


A homepage will allow you to speak to your fans once you have built a reasonably sized fanbase. A homepage allows for a more intimate interaction with your fans and allows them to communicate with you directly and express how much they enjoy your music. Having a homepage for your music is a great way to build a greater fanbase. Be sure to make your homepage discoverable, for that way, the friends of your fans will have you come up as a suggested account for them to follow; it is a great way for you to build your presence.


In Latin America, there is a lot of poverty. A great way to build your name is through charity in Latin America – if you sing to raise money for charity, Latin American’s are sure to be interested in you and subscribe to you.

With the help of this page, you now know a few ways in which you can build a presence in Latin America and promote your music. If you have the talent, you can achieve great success and fame in Latin America. Never give up – keep pushing until you achieve your dreams.

Follow Sounds and Colours: Facebook / Twitter / Instagram / Mixcloud / Soundcloud / Bandcamp

Subscribe to the Sounds and Colours Newsletter for regular updates, news and competitions bringing the best of Latin American culture direct to your Inbox.