Joga Bola!, A Contemporary Brazilian Culture Festival in London

By 11 June, 2014

Rich Mix are going Brazil-crazy during the World Cup with Joga Bola, a festival of culture and football running through June and July. Toast of the event will be live sets from Tulipa and Graveola, as well as DJ appearances from Daniel Haaksman, Maga Bo and Gilles Peterson. In addition there will be films, street art, theatre and screening of all World Cup games on a big screen. And best of all, the whole thing will be FREE!

The premise of Joga Bola! is simple. Rich Mix will be screening every World Cup match live and they asked Movimientos and Mais Um Discos to program music, film and art around the matches. The result is a whole month of quality events in East London, featuring a real variety of guests.

We are, of course, very excited about São Paulo chanteuse Tulipa performing on Wednesday 9th July, as well as drumming pioneers Maracatu Estrela do Norte on Sunday 29th June and pop pranksters Graveola on Friday 4th July. There will also be live music from Da Lata, Nina Miranda and some of the more interesting Afro, Brazilian and Latin bands on the London scene.

DJ-wise we are spoilt for choice with tropical bass maestro Maga Bo on Thursday 26th June, Daniel Haaksman on Saturday 5th July and Gilles Peterson on Tuesday 8th July, as well as sets from the likes of Movimientos’ Cal Jader, Mais Um Discos’ Lewis Robinson, Pedro D-Lita, Hackney Globe Trotter, John Armstrong and Gilles Peterson’s old Dingwalls’ colleague Patrick Forge.

We’ll even be presenting a selection of short films ourselves, a mixture of gems from around Brazil, in addition to Passinho, a documentary about the latest Brazilian dance craze. That will be happening on Saturday 5th July. Alborada will be screening Goals For Girls: A Story of Women with Balls, a new football documentary from Argentina on Saturday 21st June, Bantam Films are lined up to present Cadência, another football documentary, on Saturday 14th June and there are a vast array of films and events at the Amazon Film Festival, which will also be taking place at Rich Mix as part of Joga Bola!

Finally, there will be a street art project, featuring São Paulo’s Daniel Melim and the SHN Collective, and which will involve the creation of a permanent mural during the entire festival, and Brasiliance, a weekend of theatre and arts on the weekend of 5th/6th July, with a new play from Gaël Le Cornec.

Wow!!! Is that everything? Probably not, so if you want to see the full line-up please go to

Joga Bola! will be taking place at Rich Mix (35-47 Bethnal Green Road, London E1 6LA) from June 12th until July 13th. More info can be found at Rich Mix.

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